About
Transforming how you lead – from drowning in details to driving vision
Combining 20+ years of systems engineering expertise with a devotion for simplifying business complexity, I help overwhelmed entrepreneurs reclaim their time and strategic focus.
I live in beautiful Albuquerque, New Mexico, but I am open to working with clients in any location.
This work is my passion—because I’ve been where you are. I know what it’s like to feel stuck, caught in a life or business that doesn’t quite fit, even though you built it yourself. But I also learned how to find my way out—and now, it’s my honor to help others do the same.
Remember when you started your business? You were fueled by big dreams: time freedom, meaningful impact, a more fulfilling life. But somewhere along the way, the day-to-day demands began to eclipse those early visions.
You know there’s a better way. You can feel it. But with everything on your plate, how are you supposed to figure it out?
My approach
In today’s fast-moving digital world, business has become more complex and interconnected than ever. I help business owners cut through the noise by combining proven methodologies with innovative thinking—so your business works for you, not the other way around.
My work is guided by five core principles:
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Elegant Simplicity: cut through complexity to deliver clear, effective solutions
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Strategic Clarity: transform evolving visions into actionable plans
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Sustainable Systems: build adaptable systems that grow with your business
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Focused Action: create momentum through concentrated effort and iteration
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Accountability & Discipline: deliver measurable results through consistent follow-through
My Promise
I focus on:
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creating minimal viable solutions that solve real problems
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solutions that grow with your business
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sustainable solutions that result in more efficiency, peace of mind, and profit
I don't believe in:
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Superficial quick fixes
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The cult of busy-work
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Putting profits before people
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One-size-fits-all solutions
Am I for you?
Let's get together and find out! I work well with business owners who are:
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Skilled at serving customers but struggling with backend processes
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Ready to reclaim personal time without sacrificing business momentum
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Operating without clear systems or standardized processes
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Professionals, consultants, or coaches
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Typically solo or leading small teams (2-20 employees)
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Value their time and understand that systems create freedom
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Action-oriented
You'll know you're ready for transformation if you're:
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Frequently putting out fires instead of building your business
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Frustrated by scattered information and tools that don't work together
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Feeling like your business owns you, not the other way around
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Ready to invest in transformation, not just quick fixes
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Working incredibly hard but you often wonder where the time went
If you're curious about my professional career and education, head over to LinkedIn.